NY model can sue jewelry company anonymously over sexy video

A model who says she was duped into starring in a sizzling online ad has won a round in her suit against the diamond dealer who commissioned it.

Manhattan Supreme Court Justice Shirley Werner Kornreich refused to scrap the suit against Szul Jewelry and said the 37-year-old woman who appeared in the "Rock Her World" can remain anonymous.

The woman, a model and elementary school teacher, wore a teddy in the ad and moaned with pleasure to the hard-grinding sounds of a guitar.

The model sued Szul in January, charging she never signed a release for use of the video and that the company duped her into appearing in a commercial spot that was just too hot.

She insisted she had auditioned for a "comedic" ad, and not one that bordered on porn.

"Unfortunately, for me, everyone who has seen it says it looks like cheap porn, which is not my style at all," the model emailed the video's producer, after the ad's debut.

The 35-second bump-and-grind ad - which earned its sexy star a $200 payday - was viewed close to 1 million times on YouTube before it was taken down from the video-sharing site.

The judge said the woman could remain annoymous because she has "has kept her identity confidential throughout and has complained of harassment, ridicule and embarrassment." Naming her could result in her dropping the case.

The model, who is identified in court papers as the host of a national cable network program, has accused Szul of trashing her wholesome image by posting the video clip on the Web.

Szul had countered that she knew exactly what she was getting in to. The company provided the court with the half-page script, which outlined how the action between a man in boxer shorts and a woman "in the sexiest nightgown imaginable" took place in a dimly lit bedroom.

The script called for her to drop her nightgown around her ankles, lay on a bed and huff and puff excitedly "as though close to having an orgasm."

"Once the Szul necklace is placed around her neck, 'she screams in climax,'" the script says.

Lawyers for the model and for Szul Jewelry did not immediately return calls.
Source: nydailynews

A model displays a creation by Italian jewelry designer

Haute jewelry : A model displays a creation by Italian jewelry designer Gianni De Benedittis during the Women Spring-Summer 2008 Haute Couture collection of the Rome Fashion Week at Auditorium Parco della Musica.
Source: yahoo

Supermodels grace jewelry show

Chinese supermodel Xiong Dailin graces a jewelry show in Hong Kong on Sunday, Jan. 13, 2008.
Source: xinhuanet

Model sues jewelry company, claiming commercial makes her look lewd

clipjunkie.com An image from the Szul Jewelry commercial which can be found on clipjunkie.com.

A model who says she has worked hard to maintain a wholesome image has filed a $5 million lawsuit complaining that a jewelry company's video advertisement( ) in which she writhes and moans looks pornographic.

The commercial, seen on the Internet in a clip entitled “Rock Her World,” shows a woman wearing blue lacy lingerie and a diamond necklace while moaning and stroking her face and neck. It ends with the Web address for the jewelry company, Szul.com.

The 37-year-old woman claims in her lawsuit that she did not “consent to or authorize the use of her likeness, picture, image or name to simulate a female having an orgasm or otherwise experiencing sexual pleasure.”

“Indeed, the music to the commercial is bump-and-grind burlesque type music, which further provides the advertisement with a decidedly pornographic look, feel and sound,” states the lawsuit, which was filed Monday in Manhattan's state Supreme Court.

The plaintiff, identified only as Jane Doe, says in court papers she won the role in the commercial for Szul Jewelry Inc. in November. She says the idea was that an average guy would get a woman excited by putting a necklace on her.

Three-fourths of the filming of the commercial, shot Nov. 9 by Q2 Entertainment in a studio in Queens, involved a comedic story line, but the woman later was told to sit and feign excitement for a few seconds while the young man put the necklace on her, the lawsuit says.

After that scene, the court papers say, the director told her to fake excitement while lying down, without smiling.

“He asked her to keep repeating the action until he thought he got the most authentic looking film piece,” they say.

The plaintiff, who is a married graduate student in elementary education, “has worked hard to project a wholesome image and has been extremely careful to avoid doing any work in the industry that would cheapen or tarnish her reputation,” the lawsuit states.

The lawsuit names Szul Jewelry, Q2 Entertainment and Q2 principal Mitchell Goldman as defendants. None of the defendants immediately responded to telephone messages seeking comment.

The woman is asking for $2.5 million in compensatory damages and $2.5 million in punitive damages.
Source: signonsandiego

A model with wrenches for jewelry walks the runway

A model with wrenches for jewelry walks the runway at
the Jeremy Scott Spring 2008 fashion show
at Mercedes Benz Fashion Week
at Smashbox Studios in Culver City, Calif., Wednesday, Oct. 17, 2007.
(AP Photo/Kevork Djansezian)

Paris Hilton's New Gig, Jewelry Model

Like Kate Moss before her, a little infamy hasn't hurt Paris Hilton's endorsement career. E Online reports that Paris is the face of the new Bliss collection by Italian jeweler Damiani. Paris was recently photographed for the launch of the three-year print campaign by photographer Ellen von Unwerth. The Bliss line is the less pricey and more youthful line from the jeweler. Materials used in the pieces include gold, stainless steel, wood and diamonds and prices will range from $60 to $3,000. The higher-end line has featured Brad Pitt and Gwyneth Paltrow as models. Pitt designed his and Jennifer Aniston's wedding rings with Damiani and later sued them when the company sold the designs to the public. Paris Hilton's Bliss ads will run in magazines overseas for a year before invading the U.S.
Source: luxist