The Jewelry Channel Inc. of Austin has reached an agreement to begin airing on the DISH Network nationally.
"Launching The Jewelry Channel on DISH Network Channel 218 furthers our mission to bring competitively priced jewelry to customers nationwide," says Sri Burugapalli, president of the Jewelry Channel.
Jewelry Channel, which began broadcasting earlier this year, sells jewelry to viewers during live programming and also airs short documentaries related to jewelry and the industry.
The channel says its sells hundreds of pieces of jewelry daily. Its programming airs on DirecTV channel 226 and some Time Warner Cable markets, including Channel 285 here in Austin, according to its Web site.
The Jewelry Channel is a wholly owned subsidiary of VGL Group, a public company based in Jaipur, India.
The Dish Network is owned by EchoStar Communications Corp. [Nasdaq: DISH], which also sells satellite TV equipment and related services.
"The Jewelry Channel is a wonderful addition to our current shopping channel line-up," says Michael Kelly, executive vice president of Fixed Satellite Services Business Development for EchoStar. "The convenience of shopping at home is yet another value we deliver to our subscribers."
The Dish Network serves more than 13.6 million satellite TV customers.
Source: bizjournals
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