And if Julianne Paulsen and her partner Dawn Farrell have their way, a lot more people will be wearing them courtesy of their new venture, Get Rocked Inc., a nationwide and local in-home jewelry party business.
Paulsen, who has been in the jewelry business for many years and is part owner of Rocks the Jewelers in Virginia, and Farrell, a nationally ranked top in-home party professional, got Get Rocked off the ground earlier this year after several years of planning.
The duos web site, www.getrocked.biz, was the final piece of the puzzle.
“We came up with the concept because we both love jewelry and we thought it would be a good idea to mesh jewelry with in-home parties,” Paulsen said. “We have had so much interest in our site that we’re already on the second page of Yahoo (search) in the number one slot.”
Paulsen also said the business affords individuals interested in becoming consultants a chance to make a part-time living selling top quality jewelry in a very friendly atmosphere — people’s homes.
“A lot of people don’t really trust jewelers or know enough about it,” she said. “What better way to buy (jewelry) than in your house from a friend.”
The name of the business, she added, sums up the team’s motto.
“When someone looks at your hand and sees a big diamond they say, ‘look at that big rock.’ So we wanted to ‘rock’ everybody,” said Paulsen.
The concept behind the business is fairly straight forward — independent consultants can buy various size jewelry kits from Get Rocked, ranging in price from $250 to $3,400, and then put on a party with friends or co-workers to sell the items.
The kits include all the literature, advertising items, business cards, catalogs, displays, ring sizers, educational material and manuals a prospective consultant would need to put on the party.
And, of course, it includes the jewelry.
Consultants are buying the jewelry at cost, Paulsen said, and “they really don’t have to sell a ton of jewelry to make money.”
And Get Rocked is unique in that the items are all top of the line and “fine” jewelry compared to other similar businesses that specialize in less-then top quality items, Paulsen said.
“We want people to be able to wear art,” she added.
Consultants also have a chance to earn discounts on their own jewelry purchases.
Paulsen said Get Rocked has a product catalog that features over 1,200 different items ranging from rings, slides, earrings, bracelets, pendants, anklets and other items.
And while Get Rocked is a good way for jewelry lovers to make a little extra cash, it is also a concept that can be used by foundations or similar entities for fundraising efforts.
And that was another reason why the two women started the business.
“We felt a need to help in the community,” she said.
For example, Get Rocked will have a booth at the annual “Women Rock for Breast Cancer” fundraising event Nov. 3 at Spirit Mountain in Duluth.
So far, Paulsen said, business has been good, with consultants coming from Minneapolis and other cities in Minnesota, and Philadelphia, Arizona, Las Vegas.
“We’re having a lot of fun with it,” Paulsen said. “And I’m shipping out everyday.”
Source: virginiamn
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