Jewelry will be one of the top sellers this holiday season, according to a National Retail Federation (NRF) media briefing on Friday: "Hot or Not: What to Expect From Stores This Holiday Season."
Other top sellers will include apparel, electronics, gift cards and home items.
According to Dan Butler, NRF vice president of merchandising and retail operations, diamonds are expected to sell well this holiday season due, in part, to many couples getting engaged. Watches should also fare well as they continue to evolve in volume and definition, creating a broader spectrum of men's and ladies' luxury and novelty timepieces.
In terms of retailer trends, Butler sees fewer retailers setting up early for the holiday season. He believes this is happening because retailers want to save the novelty of surprise. When it comes to marketing online, however, retailers are planning ahead, he says.
Butler advises retailers to prepare for the holiday season earlier than usual, which he says tends to be in November, six to seven weeks behind. He also advises retailers to keep stock well-organized and placed well, and to clean everything in the store the night before "to snap back from busy days."
Butler also emphasizes the importance of the days after Christmas because of returns.
Overall, there will be a four percent growth in sales this holiday season, NRF Vice President of Public Relations Scott Krugman said.
"While it's not the rosiest forecast we've ever put out there, there is certainly not a 'sky is falling' mentality right now on how we are looking at the season," Krugman said in the briefing.
Source: nationaljewelernetwork
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