The only thing David Yurman wonders about opening a flagship store in Boston this summer is why it took so long.
“It’s one of the greatest cities in the United States,” said the jewelry designer. “Contrary to popular belief, Boston does have a sense of style and one of the most educated consumers in the world. So far, we’ve been very well accepted there.”
Yurman, whose eponymous jewelry line is synonymous with luxury, will be in Boston Wednesday night for a private cocktail reception to celebrate his new Copley Place store. And while the former sculptor is enjoying about $700 million in sales per year, he’s still an artist at heart.
“It’s interesting,” he said. “My wife Sybil and I are both artists, and when we were young, we wanted to make ends meet by not being housepainters, which is what we would do when times got tough. So I took my sculpture and converted it into jewelry. Basically, creativity is the root of what we do. I mean, there’s the business; we have 350 people in a 64,000-square-foot place in New York that will grow to 90,000 square feet.
“There’s global resourcing and marketing, and you have to think and plan a lot. But the main force is creative so I give myself three to four hours a day. I play music, read, write down dreams. Art is like a horse. You have to tend to it everyday; feed it, care for it.”
And the artist’s way is also about giving back.
“We are going to participate in the city,” he said. “A fair share of our budget will go to humanitarian and art foundations in the city. You only pass this way once, if you only pull profit, you can’t take it with you when you go. We want to leave something behind. A lot of what we get we give back. ”
Source: bostonherald
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