Mar 6, 2008

JA to hold free seminars at JA show

As the official education provider for the JA New York Show, Jewelers of America (JA) will hold free educational seminars on Sunday, March 9, and Monday, March 10, during the jewelry trade show at the Jacob K. Javits Convention Center.

This year's sessions cover multiple bench techniques, management strategies, lighting and visual design concepts with an aim to provide practical strategies that attendees can immediately put to work in their stores for greater success.

David Peters, JA's director of education, has developed a wide-ranging schedule that features respected industry experts, including IAS Training's Brad Huisken, New Approach School for Jewelers President Blaine Lewis, Chippenhook Director of Marketing Andy Macaulay, Performance Concepts President Kate Peterson, Tiffany and Co. Senior Gemologist Ryan J. Petrozello and Certified Master Bench Jeweler Tom Weishaar.

For a complete schedule, visit Jewelers of America's Web site, Jewelers.org, or the JA New York Web site, JA-newyork.com.

In addition to the free seminars, the association is holding its 18th annual Affiliate Design Competition at its booth, 2570, during the show to honor the skilled craftsmanship of JA-member jewelers.

The competition will feature jewelry from JA-member jewelers who have won design contests sponsored by JA's regional affiliates in 2007. This year, JA has expanded the competition by allowing submissions from member jewelers whose affiliate organization did not hold a local competition. A panel of judges will judge the jewelry based on craftsmanship, marketability, practicality/wearability and overall design.

JA invites JA New York attendees to stop by its booth to view the pieces and vote for their favorite to determine the Buyer's Choice award.

The winners will be announced on Tuesday, March 11.
Source: natinaljewelernetwork

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