Feb 18, 2008

Rembrandt Charms contest promotes jewelers










Rembrandt Charms awards charm bracelets such as this one to winners of its "Story of Your Life" contest.

Rembrandt Charms' "Story of Your Life" contest is now celebrating local jewelers as well as winning contestants.

Each month, Rembrandt Charms invites consumers to tell their life stories through charms. The winner receives a free sterling silver bracelet and all 10 charms from her story, and each runner-up receives a free sterling silver bracelet and one charm selected from the story.

As a bonus to retailers, Rembrandt Charms has the winners find their local jeweler through the "Locate a Jeweler" feature on its Web site, Rembrandtcharms.com.

According to the company, this creates a win-win solution for jewelers and consumers, and brings a national contest into hometowns across America.

"Winners become charm ambassadors," Rembrandt Charms Contest Coordinator Susan Wojcik said in a media release. "By showing their prize bracelet to family and friends, they endorse their favorite jeweler and Rembrandt Charms."
Source: nationaljewelernetwork

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