Isee2 Diamonds will introduce a new retail concept that will help jewelry stores merge traditional retailing with e-tailing.
According to a release from isee2, the program, set to launch at the JCK show next week in Las Vegas, consists of two components: a microsite and physical upgrades for retailers' stores.
Isee2 will provide all of its retail partners with a microsite: an individual Web page to promote their store integrated with isee2's diamond Beauty Evaluator. Consumers will be able to select the diamonds they want on the site; then see them in person at the store.
In addition, isee2 will include a complete set of online marketing tools with the microsite, including search-engine-optimization assistance and e-mail marketing.
The second component of isee2's new program is a retail space that provides brand consistency for consumers and appeals to all their five senses.
The new retail space will include an interactive panel display combined with a signature scent, colors and music.
"Isee2 is the ultimate diamond, and we believe it deserves the ultimate in-store environment," Overseas Diamonds Managing Director USA Joseph Srodawa said in a statement. "The key to the success of isee2 is its authenticity, from our birth certificate detailing the diamond's origin to the ability to verify our diamond's superior light performance. Our new retail environment brings this brand premise to life."
Launched worldwide in 2002, isee2 are super-ideal-cut diamonds that feature a "birth certificate that tracks the diamond from mine to finger."
Source: nationaljewelernetwork
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