Dec 5, 2007

Jewelry World to close doors


Just in time for the holidays, the savings are huge at Jewelry World. The sad part is, the days are numbered for this home-owned store.

Ronnie West and his partner founded Quality Jewelers in 1980 and changed the name to Jewelry World in 1996.

The small store that thrived on Wilma Rudolph Boulevard was displaced when Old Trenton Road was extended across Wilma Rudolph into East Old Trenton Road.


Jewelry World then moved to its current location on East Old Trenton, but before long, it fell into the shadows of other developments, the owners said.


Jewelry World has always been a place where patrons could expect experienced service and were treated as friends, not just customers, West said.


Ironically, that factors into the reason it's closing.


"It's just time to close," West said. "I'm getting tired. I've been in this business for 30 years, and it's just not like it used to be. Back in the early years, you didn't have every Tom, Dick and Harry in town selling jewelry. Now you do.


"Part of it is that we do give jewelry service, too, and at one time, I was handling the service work for jewelry bought at other stores throughout Clarksville.


"But I do appreciate the business of all of our loyal customers," he said.


West said his final day will probably be around Jan. 6.


Jewelry World has specialized in all types of jewelry, along with the jewelry repair.


Tammy James, who has been with the company for several years, started out as a saleswoman before becoming a certified jewelry repair technician.


West has been a master jewelry technician for decades.


"Closing our doors will be a sad occasion, since I've spent so much of my life here and learned so much about the jewelry business," James said in a news release.


The going-out-of-business sale under way at Jewelry World continues until all inventory is liquidated.


Most of the merchandise, including diamonds, precious gems, rings, bracelets, necklaces and watches, has been marked down by as much as 70 percent.
Source: theleafchronicle

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