PNJ opens jewelry store at New World

A PNJ staff member (L)introduces the high-class CAO jewelry items to the first guests visiting the store in the New World Hotel

Phu Nhuan Jewelry Joint Stock Company yesterday opened a jewelry store in the midtown New World Hotel, displaying CAO-branded products.

This is the fifth store under the brand CAO Fine Jewelry, and the second one in high-class hotels after the first one opened at the Legend Hotel on Ton Duc Thang Street early this year.

PNJ general director Cao Thi Ngoc Dung said the company was looking to open more CAO stores in five-star hotels to introduce the high-quality jewelry items to international guests in a bid to promote the brand on the regional and world markets.

The bullion trader and jewelry producer this year expects total revenue of VND2.11 trillion, or some US$132 million, including VND128 billion in pre-tax profit.

PNJ will seek to enter new markets to double its exports to 300,000 products. Nguyen Vu Phan, deputy general director of the company, told the Daily that PNJ shipments this year were forecast to amount to some 150,000 products, with Germany and the U.S. being among its traditional export markets. Next year the company will find ways to export to European markets like Denmark, Belgium and France, Phan said.

On the domestic front, the company’s sales have totaled some two million products in the year to date and the figure is forecast to grow 30% next year.

PNJ is among the ten companies that have received the Vietnam Quality Awards 2007 early this month from the Ministry of Science and Technology.
Source: saigotimes