JCOC.tv is a cross between YouTube, the social networking site and TheKnot.com, the nation’s largest wedding information site. The new internet TV channel’s goal is to entertain, educate, and research, while creating a community for all consumers who are even the least bit interested in jewelry, gems or watches. JCOC.tv represents a new category of consumer/industry connection for the US$100 billion fine jewelry and watch industries. The creation of this first internet TV channel will provide access for the consumer to use a forum to share and learn, and the industry will have the information to better serve the jewelry consumer.
At JCOC.tv consumers will have the unique online opportunity to watch educational, entertaining insider videos about gems, jewelry and watches from experts in the industry around the world and have the ability to ask questions and learn from those same experts. On this first-ever interactive jewelry web site, consumers will also have the ability post video and still photography of their own to tell about their jewelry purchases, shopping trips, romantic stories or fun experiences. Consumer-uploaded programming segments such as JewelReaction Moment – a reality-based video of the actual moment a jewelry or watch gift is given – will be recorded to expose often heart warming, disastrous or hysterical results. Consumers who post “user-generated” videos and still photography at JCOC.tv will earn points towards free jewelry incentives throughout the year.
Liz Chatelain, President and founder of JCOC.tv and the Jewelry Consumer Opinion Council (www.jcoc.info), said:
“I envision JCOC.tv as a way for the consumer to have a “voice” in the jewelry industry. JCOC.tv will be a place for consumers of all interest levels to find those interests fulfilled in an entertaining and educational way. From the enthusiast to the collector/connoisseur and of course the “ready to purchase” consumer- all will have access to a collaborative community of visitors from all demographic and geographic markets worldwide. The site will also provide savvy editorial content, convenient shopping links, insightful on demand videos, easy video and still photography upload capability, hosted forums and social networking.”
JCOC.tv is the latest brand extension of the Jewelry Consumer Opinion Council, a division of MVI Marketing Ltd., an online consumer research council with almost 200,000 panelists participating in their web site surveys. Leveraging the success of their internet based consumer market research panel, members of the trade will also learn more about what consumers think about their product, where they will buy it and what they will pay for it through targeted market intelligence collection points. Jewelry, gem and watch brands trying to reach targeted consumers will be provided customized advertising and content positioning opportunities at JCOC.tv.
“Our Jewelry Consumer Opinion Council has helped move the industry to a new level of understanding of what the end consumer wants and needs from our products and services,” announced Marty Hurwitz, CEO, MVI Marketing Ltd. “JCOC.tv is the next logical step in collaborative and interactive web based intelligence gathering. We are very excited about the launch and are certain both the gem, jewelry and watch consumer along with industry players will find great value in this new community.”
Source: businesswire
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