House of Taylor Jewelry, Inc. (Nasdaq: HOTJ) today announced that select fine jewelry from its Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry collections will be available beginning August 2007 through PeachDirect, which reports that its luxury catalogs reach more than one million households a month.
The catalogs offer Kathy Ireland silver and 18k fashion collections from the Americana Style Guide, In Russian Style Style Guide and the Powerful Inspirations collection, with price points ranging from $240 to $800. Los Angeles-based PeachDirect distributes catalogs that offer prestigious brands of consumer electronics, computers, home entertainment, jewelry and fashion accessories and household products, targeting consumer markets with more than 100 demographic attributes. Brands featured in the catalog include Sony, Bose, Compaq, HP, Panasonic, Philips, Fendi, Coach, Christian Dior, Gucci and more.
"This is an excellent opportunity to bring our fine jewelry to fresh, new audiences that are in search of branded products in exquisite designs with a pre-approved credit solution for purchasing them," said Ryan Yeager, Vice President of Sales and Merchandising for House of Taylor Jewelry. "Our team is delighted to participate in this rapidly growing direct sales channel that also increases the global recognition of House of Taylor Jewelry brands."
"The Kathy Ireland brand has developed into a retail phenomenon with more than $1 billion in annual sales in the fashion and home categories," said Jack Abramov, President and Chief Executive Officer of House of Taylor Jewelry. "We are honored to work with the innovative team at PeachDirect on this jewelry program as they offer attractive solutions in providing luxury products directly to the consumer. We will focus on Kathy's powerful consumer brand awareness, while utilizing PeachDirect's quickly expanding sales engine for branded product. This new partnership strategically positions our fine jewelry in front of an important audience. Through PeachDirect, we continue to execute our business plan to market our brands across multiple channels," Abramov added.
"We are thrilled to partner with one of the most prestigious jewelry companies in the world," said Jean Xu, senior vice president of marketing and risk management at PeachDirect. "The Kathy Ireland Jewelry(R) brand from House of Taylor Jewelry offers amazing, diverse and elegant jewelry collections that are sure to fit our consumers' needs."
Source: forbes
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