Instead of checking into corporate America, Falck decided to become her own boss and make her own hours. With the help of her parents, Falck now owns Blair Elizabeth, a jewelry and fashion store, in Rehoboth Beach.
Falck grew up in Maryland and graduated from the University of Richmond two years ago where she studied studio art, painting and graphic design.
After college, Falck was vacationing with family and began to contemplate her future, as she had been applying for jobs in the fashion industry.
She came to the realization that if she were to land a job in that industry she would be stuck working in an office with little vacation time.
Falck started to think about her parents' store and decided such a job would better suit her. In addition, her parents had been thinking of opening a second store, particularly in Rehoboth, for quite some time.
"I figured if my parents were ever going to open a second store, now's the time," Falck said.
For 11 years Falck's parents have owned Ta-Da in Berlin, Md., which specializes in gifts such as jewelry and glassware.
Blair Elizabeth carries similar items, but Falck's store does set itself apart from Ta-Da in subtle ways.
"We have a funkier different look than what we have in Berlin," Falck said.
Both Falck and her mother tap into their artistic sides and sell items of their own creation. Falck said Blair Elizabeth has an extensive line of jewelry, some of which Falck made herself.
Blair Elizabeth also carries some items made by Falck's mother, such as glassware and artwork.
Blair Elizabeth also carries items that aren't made by the Falck family, such as handbags, home décor and other gift items.
Falck decided to open her store in Rehoboth because of the location and the town's reputation. Falck said Rehoboth is a great shopping destination and also has a more year-round atmosphere than other beach towns in the area.
Source: delawareonline
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